Identifying Business Opportunities through Market Research Part 1 of 2 Parts.

Video course series:

Course in Entrepreneurship in the Post Covid-19 Era

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What this video discusses:

Market research is necessary even before you establish your business. And you should continuously do market research no matter how old your business is. I discuss the following three stages of market research in this video: 1. Define the marketing problem or problems that must be solved. 2. Determine which problems require research. 3. List the objectives that you will define through market research.