114583: Develop, implement and evaluate a marketing strategy for a new venture

Click here to view the course details on the SAQA website: 114583

Topics Covered

Chapter 1: Marketing concepts

• The marketing concepts
• Developing a marketing strategy
• Marketing media
• Select the advertising media
• Printed media
• Broadcast media
• Direct advertising media
• Location advertising media
• The media plan
• Pretests
• Post-tests
• The target market and positioning of the own venture
• Developing a targeted marketing strategy
• Sales forecasting
• Marketing ethics
• Ethical issues

Chapter 2: Analysing the product or service requirements

• Technology and marketing
• The sociocultural environment
• Sources of market information
• Competition for the provision of products and/or services
• External and environmental factors impacting on consumer behaviour
• Complex decisions
• Programmed decisions
• Personal influences on consumer behaviour
• Sociocultural influences on consumer behaviour
• The competitive advantages and disadvantages of the product or services

Chapter 3: The market research process

• Research basics
• The marketing research process
• Information management
• The marketing information system
• Marketing research
• The marketing research process

Chapter 4: Developing and implementing a marketing plan for a new venture

• What is marketing management?
• Strategic planning
• Marketing planning
• Marketing objectives
• Marketing strategies
• Selecting target markets and marketing mixes
• Marketing plans
• Implementation of the marketing plan
• Aligning the marketing plan to the business plan

Chapter 5: Reviewing the marketing plan

• Review and control
• Evaluation and control techniques

This course is part of the following qualifications that we offer:

1. Elective 58761 - Further Education and Training Certificate: Early Childhood Development Level 4, 140 Credits